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Amy and Marc Goodman, founders of MELYR

Our story

Hi, we're the founders of Melyr. British slow-fashion womenswear

Every jersey top, stretch trouser, knit and dress we make is designed for the way real bodies move. You'll notice how good you feel, and nothing else

Comfort, without compromise

Amy & Marc

Melyr

Where it all began

Marc spent his working life in luxury fashion, heading up a number of Liverpool's most prestigious stores. Amy was born into hairdressing, enjoying many years on the salon floor before our second child arrived and one of us needed to be home on Saturdays.

When COVID came, and everything changed. We made the extremely difficult decision to wind the remaining retail store down

At the same time, something else was changing. I was in perimenopause, and my body was changing faster than my wardrobe could keep up. Trousers I had worn for years no longer fastened. Tops that fitted my bust swamped everything else. I went looking for clothes made for the body I had now, and couldn't find them anywhere.

So, at a time in life when most people are slowing down, we started again. We sold our home and bet everything on one idea: clothes that keep up with the women who wear them.

Amy wearing a dark MELYR dress in the sunshine
Amy in a dark MELYR dress, seated on a stone bench

Reckless? Perhaps. But we have never
been more sure of anything

I bring the ideas. Marc brings the calm. My brain runs at a hundred miles an hour, and Marc is the one who quietly keeps us on course. From the very first day, he has believed in me far more than I believe in myself. Twenty-five years in, it's still the best partnership I know.

The part most brands leave out

I have ADHD with rejection sensitive dysphoria, a trait that makes the smallest sign of disapproval land far harder than it should. Menopause brought its own companions: brain fog, insomnia, anxiety, and prolonged sadness. I choose to retreat from the world and hide. Some women are lucky to pass through with a few night sweats and a flash of temper. Many of us don't.

Starting a business that asked me to be its face during this period was somewhat foolish. Posting into the silence of social media. Each time, a quiet voice telling me I'm embarrassing myself, and each time I have to decide not to listen. Some days I win that argument. Some days I need to rest before I try again.

Amy wearing a burgundy MELYR jersey top on a balcony

Every post you see from me sits on the far side of that decision

Behind the brand there are just two of us, doing the work of twenty. We design, handle customer service, photography, modelling, marketing, and every email, parcel and return. We are learning as we go, and we would rather tell you so than pretend 

Why we keep going

We are a proud neurodivergent family, yet It took raising our own children to realise that the "lazy" labels we'd carried since school were never true. Watching our children flourish with additional support has changed the way we see ourselves. Traditional education is only one route to success. 

As we grow, that's the message we most want MELYR to carry: there's more than one way to shine.

And then there's you. Hundreds of women write to tell us in their own words:  how Melyr makes them feel. On the days I doubt all of this, that is what I read.

In their words

★★★★★

“I actually ordered the wrong size and had a note checking before the order was sent. You can't get better customer service than that.”
Verified review, Truspilot

★★★★★

“I didn’t know what to expect, but these are the comfiest trousers I have worn to work in a long time. Lovely fabric and fit. Glad I found you Melyr!”
Verified review, sienna

★★★★★

“Love this top, the fit is perfect and excellent quality. I haven't bought a single item that I don't love and wear over and over. Thank you.”
Verified review, Harper
Excellent · 4.8 on Trustpilot500+ reviews on Judge.me

How we make

Our jersey tops are made in Portugal, known for producing the finest T-shirts, in LENZING™ ECOVERO™ viscose: fluid, soft, and cut to drape rather than cling. Our trousers come from a Turkey. knitwear and dresses in China. We work only with factories whose people are treated as we would treat our own, and we pay more to be certain of it.

We produce in small numbers, and don't dump what doesn't sell. Some pieces from our first collection are still with us, and we're at peace with that. There is no parent company behind us and no investor to absorb a mistake. Every piece we order is our family's money and our risk, so we make only what women genuinely want, in quantities we can stand behind.

Which is why we grow slowly, and responsibly. When a shape works, we don't replace it. We make it again, in new colours and new fabrics, so the style you trust always feels the way you remember.

Where your money goes

You're paying for great fabric, and people who have been paid a living wage to make it, and nothing else

The fabric

Lenzing fibres and fine Portuguese jersey that hold their shape wash after wash. It is the most expensive choice we make, and the one you feel first.

The makers

Factories we know by name, where people are paid and treated properly. We pay more for that, and we won't trade it for a better margin.

Direct to you

No shop rent, no department store mark-up, no investor to answer to. We sell online, straight from our warehouse to your door.

MELYR jersey top detail

The idea

It all started with a waistband

The first thing we designed was a waistband. One that wouldn't dig in after lunch or punish you for sitting down

Reviews call it the secret waistband

We call it the reason MELYR exists

Real women, real fit

Before you trust a brand, you look for yourself in it. So every MELYR piece is photographed on real women of different sizes, heights and ages, myself included. You'll see how a top falls across a fuller bust, how a trouser sits on a taller frame, where a pleat lands above a size 18. Where a style runs generous or long, we'll tell you plainly.

Two women wearing MELYR jersey tops and wide-leg trousers
A woman in a camel MELYR knit and white trousers
A woman in a blue MELYR jersey top and white trousers

Nothing fits every body, but we design for the bodies brands forget exsist, and we widen that circle with every collection. We've just introduced a size 24, in our new MELYRFLEX Ravello trouser

Customer service is old-fashioned, by choice. If we think you've ordered the wrong size, we'll call or email before it's dispatched as we want to make every experience personal

Amy and Marc Goodman in Liverpool

Home

Home is Wirral, Merseyside, and it's rarely quiet. Our daughter, Rosabella, is away at university now, and the house feels different without her. Our son, Nico, is deep in the world of A level stem

Then there's Coco, our very pampered labradoodle, who runs the house and makes sure we never miss a walk.

Twenty-five years in, it's still our favourite way to spend time: together, around a good table, planning what comes next.

Come with us

We're young, and that is exactly why we'd like you here

Before each collection, we'll share what we're planning: the shapes, the colours, the fabrics. Tell us what you'd wear and reserve it on pre-order. Every pre-order tells us precisely how much to make, so nothing is produced only to be marked down or thrown away. You'll have the piece you chose, and a hand in what comes next.

Amy & Marc x

Comfort-First. Shape-Enhancing. Always-Wearable.

Portugal, Turkey, China

Our partners

Size Inclusive

And proud

Free

Returns & exchanges

Emails Answered

Amy & Marc

EMPTY DOM REMOVE PROTECTOR
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